Got a brain? Forget daytime tv.

On a sick day at home and took a break from work (yes, even on a sick day) on the couch. Discovered daytime tv is just horrible. And insulting.

If it wasn’t for BBC World News‘ repetitive coverage of the life of Margaret Thatcher,* I probably would never have known… But French daytime tv is just awful. Perhaps people have warned me that this was the case, but I’ve never taken the time to pay attention before today.

Of course it’s not my fault that I was home sick the same day that Margaret Thatcher passed away, but it is a pity that BBC World News spent so long on that one story and less on the stories of the rest of the world (what with “World News” being part of its title). BBC’s usually interesting news stories were replaced with a loop of people describing their impressions of the life and influence of the late Iron Lady – resulting in too much repetition for my liking.

I ending up zapping/channel hopping. Oh dear.

And I landed on “Comment ça va bien” on France 2. Dear God.

Firstly, is all daytime tv outside of the 24-hour news channels so blatantly targeted at women assumed to be living in the 1950s? The show was horrific. The first segment was about fake hair accessories, with Max (complete with red dicky-bow) demonstrating with the youngest and slimmest member of the (seemingly all-female) audience how to wear a high-ponytail attachment (real hair, though). Then Max showed us the wonders of the synthetic hair bow clip (just like Lady Gaga!). And last, but not least, the full-blown wig that you simply clip over your ponytail and add a hairband for that retro Brigitte Bardot look! Cringe.

Secondly, there was a “craft” segment. Just what do you do with those boring old plates? Why not give them some new life with porcelain markers! Or a dash of paint! Yes, a whole segment on drawing designs on plates. Just like you did in playschool/kindergarten/crèche. But as a grown woman, of course you’ll be very excited by this.

To top it off, there was a special guest whose name I can’t remember (not being up-to-speed with the minor French celebrities), who plainly thought most of this was ridiculous. They made him take part in the hair and plate demonstrations. It seemed he was taking the piss, but everyone else was Deadly. Serious.

Then I couldn’t handle it anymore. I switched off, and in my indignation wrote a tweet in French about it, but that wasn’t enough venting, so here I am writing this.

I generally felt sad about the very existence of this show:

– because the clear target audience for this show (airing at 3 o’clock in the afternoon) is women. Women are more likely to be at home watching tv at 3pm than anyone else? Still?

– because this daytime tv show seems to be aimed at no women I know (i.e. is this target audience of the tv show the majority intelligent, independent women of the 21st century? It doesn’t seem so);

– because the question I can’t answer is whether tv shows exist like this because there is actually a demand for them or whether these tv shows exist because they’ve always existed… Where does this start/end?

– because I always thought that we were so close to the day on which women wouldn’t have their intelligence and brains insulted so blatantly in public. Call me naïve.

Sigh.

Needless to say, those two segments on the show were as much as I could handle and motivation enough to get back to work/twitter/blog venting. But sick day blues has been topped off with general fed-upness with the state of the world.

 

 *Very impressed with how speedily Wikipedia updated Margaret Thatcher’s date of death on their page about her…

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Filed under downtime, Equality, Health, women

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